Robert Schultz |
Dr. Jay Gruhlkey
Exploring ideas, leadership, and impact through
healthcare, business, and life.
With decades of experience in healthcare and business, Robert Schultz and Dr. Jay Gruhlkey co-founded Direct Allergy, LLC to redefine allergy services. Their leadership brings accessible, reliable, and clinically effective solutions to physicians nationwide to improve patient outcomes in allergy and immunotherapy care.
True innovation happens at the intersection of industries where experience meets bold execution. I believe in building scalable solutions that challenge norms and create lasting impact.
Robert S. Schultz
Robert Schultz is the Co-Founder and CEO of Direct Allergy, a nationally recognized leader in allergy immunotherapy services. With over three decades of executive success across both the pharmaceutical (Johnson & Johnson, Eli Lilly, GSK) and automotive (Ford) sectors, Robert is known as a cross-industry leader, market disruptor, and innovator.
Dr. Jay L. Gruhlkey
Dr. Jay L. Gruhlkey is a nationally recognized leader in allergy and immunology, with decades of experience shaping clinical practice, physician training, and patient care. He is the Past President of the Pan American Allergy Society, once the largest society for primary care physicians implementing allergen immunotherapy clinics.
“Medicine is at its best when knowledge is shared and patients are empowered. I believe in training physicians to not only treat but to truly transform patient care.”
About Direct Allergy
Direct Allergy, LLC is a medical service organization dedicated to improving patient access to advanced allergy care. With more than six years of proven experience and operations across seven states, we partner with physicians to deliver on-site allergy testing and customized immunotherapy treatments directly within their practices.
Our Approach
At the core of our model is the Modified Quantified Testing (MQT) skin test, performed in physician offices through our allergy service centers. Using these results, individualized immunotherapy treatments are designed to address each patient’s unique allergies, providing a path toward long-term relief and improved quality of life.
Our Story
Founded in 2012 and headquartered in Erie, Pennsylvania, Direct Allergy has grown into a trusted partner for both primary care providers and specialists. Over the years, our services have expanded while maintaining a commitment to clinical quality, operational excellence, and patient-centered results.
Our Expertise
Our diverse management team and board of advisors bring together decades of experience in healthcare, leadership, business management, and operations. This blend of expertise ensures physicians and patients receive the highest standards of professionalism, knowledge, and care.
Our Mission
Direct Allergy’s mission is to make advanced allergy testing and treatment more accessible, reliable, and effective for the communities we serve.
Innovation, Education, and Community at Work / Making a Difference
Direct Allergy is proud to be recognized not only for advancing allergy care but also for its contributions to education, innovation, and community growth. Our commitment to corporate citizenship is reflected in partnerships and recognitions that extend our mission beyond the clinic.
1.
Penn State University Corporate Partner of the Year
Recognized for meaningful collaboration and support of student innovation.
2.
Educational Partnerships
Ongoing collaborations with students and universities to promote learning, research, and healthcare innovation.
3.
Commonwealth of Pennsylvania Equity Investment
Acknowledged as a trusted partner driving forward healthcare innovation and accessibility.
Featured Interviews
Conversations on Leadership, Healthcare, and Innovation
Robert and Jay have been invited to share their perspectives through interviews on healthcare and allergy. These
conversations highlight their experiences, lessons learned, and vision for advancing patient care and
strengthening physician support.
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Dr. Jay L. Gruhlkey featured on Ideamensch
Dr. Jay L. Gruhlkey shared his ideas on various aspects of their professional life on the renowned platform Ideamensch, which publishes for entrepreneurs, makers, and doers.
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Robert Schutlz featured on Ideamensch
Robert Schutlz shared his ideas on various aspects of their professional life on the renowned platform Ideamensch, which publishes for entrepreneurs, makers, and doers.
Recommended Reads
Robert believes that continuous learning fuels innovation and leadership. Here are some of the books, articles, and resources that have shaped their perspectives on healthcare,
business, and personal growth.
Don Miguel Ruiz
Patrick Lencioni
Jim Collins
John C. Maxwell
Robert Miller
The awe of discovering the human body. The honor of being trusted to give advice. The gratitude for helping someone through a difficult illness. These things never grow old.
Simon Sinek
The awe of discovering the human body. The honor of being trusted to give advice. The gratitude for helping someone through a difficult illness. These things never grow old.
Beyond the Office
Robert and Jay value balance and fulfillment not only in their professional lives but also in their personal journeys. Outside of leading and innovating in healthcare, they enjoy exploring new places, engaging in meaningful activities, and pursuing passions that bring them joy and perspective.
Frequently Asked Questions
- Who is Direct Allergy?
Direct Allergy is a Medical Service Organization that contracts with Primary Care Physicians to bring allergy testing and treatment in-house at point of care.
- How can I collaborate with you?
Direct Allergy partners with qualified (medium to large) healthcare systems using successful integration processes to deliver “best in class” physician support services for patients who suffer from moderate to severe allergies including allergic asthma. Direct Allergy, in-concert with their clients generate significant incremental and sustainable revenue for the healthcare organization by providing convenient, comprehensive, and customized allergy services at “Point of Care” without disrupting current practice operations and patient flow.
- How can Direct Allergy benefit my practice?
Direct Allergy is a “complete turn-key operation” designed to enhance your practice’s clinical offerings without disrupting current operations.
- Why are Direct Allergy’s services important to my practice?
Your practice will be able to offer a value-added service, providing convenience to your patients and assistance with retention – ultimately increasing your practice’s revenue.
- Is Allergy Testing and Treatment within a Primary Care Doctors Scope of Practice?
Yes. In fact, not only is Allergen Immunotherapy Testing and Treatment within the scope of Primary Care, currently over 51,000 PCPs offer the services within the U.S. That far exceeds the number of Allergists that also offer similar services. The National Procedure Institute, who is owned by The Texas Academy of Family Physicians supports allergy testing and treatment for primary carry physicians as well as many other procedures.
- What are the offering packages?
Option 1: Inclusive, meaning DA absorbs the Start-up Package Costs
Option 2: Non-Inclusive, meaning DA & Client Split the Start-up Package Costs - What if I have questions?
If the Direct Allergy nurse is not available or able to address a question, which is highly unlikely, there is easy access to the Direct Allergy’s Clinical Manager of perations, Direct Allergy’s Chief Medical Officer, and Direct Allergy’s Billing & Coding hotline.
- How much physical space do I need to deliver skin allergy testing and immunotherapy treatment services through Direct Allergy?
It depends on the # of active patients within your practice. Finding suitable space that is not being optimized is the best course of action. Typically, we need approximately 100 to 250 square feet. In addition, utilizing a “Cart Program” format also helps manage the space program as “ready carts” w/ all supplies are wheeled to shared rooms when necessary.
Say 👋 to Robert Schultz & Dr. Jay Gruhlkey!
We’d love to hear from you.
Whether you’re a physician ready to bring testing and treatment into your practice, a patient searching for answers, or a partner exploring collaboration, we’re here to listen and help.
Reach out today and let’s start the conversation.